Hero banner

categories

HOT TOPICS

advertising

Om Malik: Pioneering Blogs (Part 11)

Posted on Monday, Jun 11th

Here Om and I discuss some the challenges of operating a blog. The industry is in its infancy. In particular, there are difficulties with advertising networks and lack of analytics. SM: Are you following what Time Warner is doing with companies like Adify? OM: I have not. There are several reasons for that, mainly I

Read Full Article »

Om Malik: Pioneering Blogs (Part 9)

Posted on Saturday, Jun 9th

Publication businesses earn their revenues through advertising. Running a blog requires a great Ad Network partner to achieve success. for Om that has been FM. SM: When did you sign up with FM? OM: Right out of the gate, before I even left my job I had already signed. I think it was the end

Read Full Article »

eBay’s Next Few Acquisitions

Posted on Friday, Jun 8th

eBay’s StumbleUpon acquisition is done. I wrote about it, in eBay’s Foray’s into Media. Not much to add on the topic, except that the price has changed. eBay eventually ended up acquiring the company for $75 Million. One critical point I made in my previous analysis is that eBay needs to plug the leakage in

Read Full Article »

It’s About Place (Part 2)

Posted on Friday, Jun 8th

by Cal McElroy, Guest Author In a previous post, I suggested that integration of search and location technologies was a difficult problem, that has not been solved. To provide some context for this series on local search, I want to dig into the technologies a little more. Location technology emerged out of the computer graphics

Read Full Article »

Web 3.0 and Jobs: Overview

Posted on Thursday, Jun 7th

Jobs is one of the top online segments in the US with $5.9 billion online advertising revenues, which constitutes around 25% of Internet ad revenues in the US. The online job market has been steadily taking away market share from newspaper classifieds. In this series, we will evaluate the online jobs category against the Web

Read Full Article »

Google’s Radio Ads Yet To Take Off

Posted on Wednesday, Jun 6th

After Google acquired dMarc in January last year, it was hoped that its AdWords customers in US would shortly have an option to place audio ads across prominent radio stations. dMarc is a California based company that facilitates advertisers to directly connect radio stations through its automated advertising platform. dMarc’s addition to Google’s formidable arsenal

Read Full Article »

Online Video Ads: Acquisition Targets?

Posted on Friday, Jun 1st

Online Advertising has been getting lots of attention, evidenced by Google’s Doubleclick acquisition, Microsoft’s aQuantive acquisition, and Yahoo’s RightMedia acquisition. My earlier post discusses additional potential roll-ups in the world of online advertising agencies. Online video advertising, a relatively newer concept in Internet marketing, is fast becoming an important opportunity, evidenced in a study indicating

Read Full Article »

Web 3.0 & Travel Search Engines

Posted on Friday, Jun 1st

We have been discussing the online travel industry and have covered Yahoo! Travel, TripAdvisor, Travelocity, Orbitz, Expedia, Priceline and LonelyPlanet from a Web 3.0 perspective earlier. Here we will take a look at the popular travel meta-search engines, Kayak and SideStep in the light of the web 3.0 framework. Kayak was founded in January 2004

Read Full Article »