Hero banner

categories

HOT TOPICS

advertising

Expedia: Buyback of Shares

Posted on Tuesday, Jun 26th

Expedia (NASDAQ:EXPE) is the largest online travel content company, headquartered in Bellevue, WA. The Company through its portfolio of well-recognized brands like, Expedia.com, TripAdvisor.com, Hotwire.com, Hotels.com, Expedia Corporate Travel, Classic Vacations® and a range of other US-based and international businesses that provide travel products and services to leisure and corporate travelers. The Company is the

Read Full Article »

Web 3.0 and Real Estate: Overview

Posted on Tuesday, Jun 26th

So, you thought realty was all about buying / renting a new house and moving in? Think again. It’s a $3 billion online industry and is said to give a whole new dimension to the property business. In this series, we will evaluate the online real estate category against the Web 3.0 framework. Real estate

Read Full Article »

Web 3.0 and Online Jobs: Synthesis

Posted on Friday, Jun 22nd

Jobs is one of the top segments online and contribute 25% of Internet ad revenues. Job sites like CareerBuilder, Monster, and Yahoo! HotJobs are fast replacing newspaper classifieds and becoming hot destinations for job seekers and recruiters. We have been reviewing the online job industry and have covered CareerBuilder, Monster, and Yahoo! HotJobs from a

Read Full Article »

IAC: Going Local

Posted on Thursday, Jun 21st

IAC (Nasdaq: IACI) is an interactive conglomerate operating more than 60 diversified brands in sectors being transformed by the Internet, online and offline. IAC’s mission is “to harness the power of interactivity to make daily life easier and more productive for people all over the world”. The Company’s business can be classified into five segments:

Read Full Article »

It’s About Place (Part 3)

Posted on Wednesday, Jun 20th

by Cal McElroy, Guest Author Location is fundamental to our personal and business lives – yet it is a concept that is easily and often misunderstood. The Oxford Dictionary defines this word as “the point or extent of space that is occupied by a person, place or thing”. So a place is not a location

Read Full Article »

Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 9)

Posted on Wednesday, Jun 20th

As more and more media moves to a digital format, the role of digital advertising firms will continue to increase. Firms which have hybrid experience, who truly understand brand management and are able to capitalize on online efficiency (buy more ad space for fewer dollars) are going to excel. AKQA will be an interesting firm

Read Full Article »

Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 8)

Posted on Tuesday, Jun 19th

Here we get a bit philosophical about the reason behind some of the industry regulation problems, and the pressures applied from the major players. Nonethelss, here is a new trend in advertising, one that is based on algorithms and mathematics, and the older schmoozing oriented models will be forced to adapt. SM: So you think

Read Full Article »

Terry Semel Steps Aside, New Horizon in Sight?

Posted on Monday, Jun 18th

Yahoo’s future suddenly looks brighter, as Terry Semel steps aside, and Co-Founder Jerry Yang takes back the reins. Semel, a former Hollywood executive who joined Yahoo in 2001, will remain chairman in a non-executive role. Yahoo also expanded the duties of Susan Decker, who was earlier named the head of the company’s advertising business, and

Read Full Article »