Sramana Mitra: What size are we talking in revenue terms? James Green: The sweet spot for us is total online sales of $5 million to $100 million. There are a couple of people who are a bit bigger but mostly, they’re in that range. Sramana Mitra: Switching gears, what are the emerging trends in e-commerce
Sramana Mitra: You started this in 2000? Joe Speiser: We started the deal sites in early 1999. Sramana Mitra: This was bootstrapped at that point? Joe Speiser: Yes, there were no VCs. These businesses were profitable in the first few months. If we weren’t able to make money in the first few months, we’d move
Sramana Mitra: Does that mean that you can charge higher rates for the leads? Are you even able to take a transaction commission? What does that give you in terms of financial metrics? Avi Steinlauf: All of the above. It allows us to work much more closely with our partners, and depending on the individual
Sramana Mitra: The Internet business model that you were settling on was CPA lead generation or was it just straight up advertising? Avi Steinlauf: CPA lead generation would be a fair description using Internet lingo. That was just the beginning because we were also being approached during the later part of the ’90s by a number
Sramana Mitra: What trends do you see in the industry’s treatment of the users that are not going to be high-monetizing users. I have one observation about the industry in general. I’m not talking about just mobile. The Internet is really saddled with an incredibly high number of free riders. Steve Wadsworth: I think that’s
Sramana Mitra: With that overview, can you double-click down on some of the trends in each of those vectors? Let’s take acquisitions. What are the key trends in mobile app customer acquisition right now? Steve Wadsworth: In the early days, the focus of the publishers was to just acquire as many users as they could. They
Tapjoy is a mobile platform that helps monetize freemium apps. This discussion is an excellent overview of the dynamics of app monetization in the mobile world. Sramana Mitra: Let’s start with some context. Tell us who you are. Give us a bit of background and introduce us to Tapjoy. Steve Wadsworth: I’m the President and
Sramana Mitra: What you have today is a product and a business model that is just starting to come into the market? This business model is not generating $5 million in revenue? Benoît l’Archevêque: If you only consider Azzimov, no. But if you consider the whole entity, yes. Sramana Mitra: You’re basically trying to turn