Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 8)

SM: Where are you now in terms of revenue, growth and profitability? EM: For 2008 we will have in excess of $20 million. We are operationally profitable. We are self-sustaining, which means we do not expect to have additional working capital coming from investors for day-to-day operations.

Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 6)

SM: What is driving your low medical billing rejection rate? EM: There are a variety of things. We have a sophisticated process of taking the claims and scrubbing them before they go out to ensure they are encoded correctly.

Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 5)

SM: Let me change the course of the conversation a bit. I would like to understand the genesis of this company. How did it start and what did it take to get to this point? EM: It was started in 2002. There was some nucleus of intellectual property that was purchased from a previous company.

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Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 4)

SM: How many employees do you have? EM: We have about 140.

Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 3)

SM: How do you market to your customers? How do you get them to come to your website to sign up the first time? EM: We have a multi-pronged and sophisticated approach. We get all of our business through a combination of web and referrals. It is split 50/50 between natural search and pay-per-click programs.

Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 2)

SM: Your company was able to build this into a $150 million business segment. How many hospital groups did that constitute? I am not looking for accurate numbers, just something to give us a sense of the market environment at the time. EM: For Lawson we started with a handful of hospitals in the early days.

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Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 1)

Eric Morgan is the CEO of AdvanedMD, a top medical billing software service. He has over 25 years’ experience in technology and medical application companies. He has served as a VP at Lawson Software and as the CEO of StatCom. SM: What I would like to do first is understand both your background and the background

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Deal Radar 2009: AdvancedMD

AdvancedMD, located in Salt Lake City, Utah, is a medical billing software provider. The company, formerly known as Perfect Practice, was launched in 2002. Its SaaS-based medical office management platform aims to offer a complete solution for billing, scheduling and practice management.