Top 8 Blog-related Startups

Blogs have clearly turned the media industry upside down,, with many providing coverage superior to that of newspapers and television. While most of them read poorly, some are excellent, and these are monetizing by quality ad networks with their content and traffic. Here are eight players in the blogosphere worth watching:

Catching Up on Readings: Hydro Alchemy

Since the last catching up list on April 26, you may have accumulated more backlog. What’s with the Yahoo-Microsoft frenzy? Here’s a quick cache of the articles since then that you may want to make sure you read:

Adify is Sold

On my Deal Radar 2008 recently was vertical ad network enabler, Adify. They have been sold today for $300 Million to Cox Enterprises, an unlikely buyer. I have written a lot about Adify. You can read my interview last year with CEO Russ Fradin here. The ads that you see on this site are mostly

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Vertical Ad Networks: Evolution

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

Ads on Blogs

Steve Hodson says, “Advertising for bloggers has to change.” There are a number of Ad Networks that are trying to address the issues he raises. I am anxious to see how this plays out. I am now on Forbes, IDG, Washington Post and TheDeal (all powered by Adify, all business blog networks).

Deal Radar 2008: Federated Media Needs to Focus

I was recently at a dinner party where a venture capitalist asked me about Federated Media, and whether his firm should invest in the company. Federated, if you haven’t yet figured this out, is on the funding trail at the moment, trying to raise money.

Deal Radar 2008: Adify’s Market Taking Time to Develop

Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.

Deal Radar 2008: Kosmix+Adify – Potential Google Challenger

Kosmix is a vertical portal startup. Founded in 2006 by Anand Rajaraman and Venky Harinarayan, founders of Junglee, this site aims at creating a ‘Home page for every topic’. Featured Kosmix sites are RightHealth, RightAutos and RightTrips focusing on health, autos and travel verticals. They have also been working on other verticals like politics, finance,

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