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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Adaptive Insights
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 7)
Sramana: Who led your latest round of funding? That is a substantial amount of money to bring onboard. Rob Hull: We had participation from Norwest Venture Partners, Bessemer Venture Partners, as well as participation from others such as Salesforce.com and even ex-CFOs who found this to be a compelling platform like Jeff Epstein who used
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 6)
Sramana: One of the things I like is that the type of software you are selling has a lot of exit barriers. Rob Hull: The important things to take away as an entrepreneur is that our product is sticky. Our software becomes an integral part of a business’s ongoing monthly process. We are a part
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 5)
Sramana: How much money did you raise to start the company? Rob Hull: We raised about $4.5 million in our initial round in late 2003. Sramana: What were your milestones with that money? Rob Hull: We wanted to get the product built, hire an executive team, and have a set of reference customers. That is
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 4)
Sramana: Once you recognized the problem area, what were your next steps? Rob Hull: Our goal with building Adaptive Insights was to apply the concepts of ease of use in a cloud-based format to really attack the space that Hyperion was in. Sramana: Which specific problem did you go after as your killer app? Rob
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 3)
Sramana: It sounds like you discovered the business need by recognizing the lack of tools for CFOs, and that you discovered the lack of those tools while you were working as a CFO consultant. Is that a correct statement? Rob Hull: Yes, that is. There were not good tools for planning, budgeting, forecasting, and analytics.
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 2)
Sramana: What timeframe does that bring us to? Rob Hull: That brings us up to 1999. Our CEO had decided he was going to be leaving and the world was moving quickly outside of RMS. The Internet was going strong and the dot com boom was going in full force. I looked around and realized
Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We continue our coverage of fat startups, how they get funded, built, and scaled in this series with Adaptive Insights. Lean startups get a lot of attention now, but I have been covering fat startups as well with stories like Adaptive Insights. Sramana: Rob, let’s start by
