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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 7)

Posted on Tuesday, Aug 16th

Adam Schwartz: We don’t really know what to expect. Even if you’re a $4 million company, you’re still not that big. You don’t know how far this is going to grow. Are we going to grow 100% again or is it not going to scale that way? We’re just going three months at a time and just reinvesting

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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 6)

Posted on Monday, Aug 15th

Adam Schwartz: Through this marketplace, we started doing three things. One is, we invested heavily in improving the platform and the technology behind the store and product creation. There were some pretty serious technical challenges in taking a high resolution image from designers and turning that instantly into a ton of different product images. It’s a

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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 5)

Posted on Sunday, Aug 14th

Sramana Mitra: If I got it right, you bought BustedTees at $4 million in 2011 and got it up to $8 million in 2013. Adam Schwartz: Yes. Sramana Mitra: You sold it at that point? Adam Schwartz: We were growing through this customer acquisition program. We had done a lot of work to get our

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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 4)

Posted on Saturday, Aug 13th

Sramana Mitra: What was the structure of how you would do this buyout? What proposal was on the table and how did you do the financial engineering of this buyout? Adam Schwartz: It was somewhat complicated actually. In all honesty, my partner Josh orchestrated it because he was already at IAC. Effectively, IAC owed Josh

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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 3)

Posted on Friday, Aug 12th

Sramana Mitra: How did the company grow? How far did you get? Adam Schwartz: It’s a while ago now, so it’s hard to remember exactly. I worked on it from 2009 to 2011. We definitely had thousands of SKUs of textiles and we’ve had hundreds of suppliers and thousands of designers who were using this

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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 2)

Posted on Thursday, Aug 11th

Adam Schwartz: While all this was happening, the woman I was working with had some interaction with that PR agency. After exhanging ideas, we came upon the pain point of being a sustainable fashion designer. There was a sustainable fashion movement. A lot of people in fashion wanted to make sustainable choices, but everything that came after making those

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Getting to Velocity: TeePublic Founder Adam Schwartz (Part 1)

Posted on Wednesday, Aug 10th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  In building a business, savvy entrepreneurs always look for that moment when the  business hits an inflection point, and you actually understand what levers are driving that growth. Adam’s story captures his long search for this coveted point and his eventual discovery. Sramana Mitra: Let’s start

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