Sramana Mitra: What did this company do? Daniel Nathan: Groupon for video games. I went there for the summer. I said, “We’re going to become an incubator and build multiple companies around video games.” I said, “I’m going to build a mobile ad network specialized in video games.” We started with three people in 2012.
Daniel Nathan: After I studied Finance, I tried working in Finance. I did six months internship as an M&A Consultant in Deloitte. I really hated it. I was going to the restroom four times a day to sleep half an hour. They gave me a contract to work full time. I said, “I think I’m
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Europe is imploding. Entrepreneurs are its only hope. Daniel Nathan is building a really cool company based in Paris. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Daniel
Sramana Mitra: I heard you speak multiple times about the Internet of Things – that you are aligning your company against that trend. What blue-sky opportunities or white spaces would you draw the attention of entrepreneurs to? Don DeLoach: Not in an effort to be overly consistent but more of just being honest, I do
Sramana Mitra: Tell me a bit about your company. Is it a bootstrapped company or venture-funded? Very quickly, what is the history of the company? Don DeLoach: We are privately-held and are venture-funded. As you would expect with venture-funded companies, there are limitations to what we will disclose but I can give you rough numbers.
Don DeLoach: I’ll just give you a quick example. One of our really good customers is JDS Uniphase. They had an application that did network troubleshooting but it was based on a traditional database. What they found was that the increase on the load of the network required their customers to continually index the database,
Don DeLoach: The way the metadata layer is established is tantamount to indexing everything. So the maneuverability over the data especially for things like ad hoc queries and investigative analytics is very strong. That’s all done without the benefit or requirement of a database administrator. This typically is a low hardware requirement, a very low
Sramana Mitra: You’re telling me that your go-to-market strategy is OEM? Don DeLoach: I would say it’s more and more OEM for sure. It had been a combination of direct sales mostly into the ad tech space and OEM sales into the people servicing mobile network operators. Without doubt, that’s over half of our business