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- The Accelerator Conundrum
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Ad Platforms
Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 4)
Sramana Mitra: What do you see as open problems or white spaces? When you look at your customers, what advice would you give an entrepreneur as to which direction to steer? Martin Smith: There are a lot of solutions in the space that are called point solutions. I see opportunities for people who are able
Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 3)
Sramana Mitra: I would like to talk about a use case that illustrates how customers deploy your big data capabilities. Martin Smith: I can give you a very good example of one of our clients in the retail space. We do a lot of work with Oreck. Oreck has retail, they have multi-channel, and they
Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 2)
Sramana Mitra: Before we get to use cases, let’s set the context of how you are applying big data issues in your business. Martin Smith: In our business, every time we serve a piece of media or every time we measure a side activity, we create log records of that activity. On a weekly or
Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 1)
Martin Smith is senior vice president of ad platforms and general manager of advertising technology company TruEffect. Martin has more than 29 years of technology experience in the U.S. and the U.K., having worked for Apple and for hardware and software provider Zones. In this interview Martin talks about how TruEffect uses big data to
