Deal Radar 2009: Rocket Fuel

However much marketing professionals may cite advertising’s importance in creating “buzz” or awareness of a company’s “unique selling proposition”, the fact remains that in most cases, the main goal of advertising is to get people to open their wallets.

Ads on Blogs

Steve Hodson says, “Advertising for bloggers has to change.” There are a number of Ad Networks that are trying to address the issues he raises. I am anxious to see how this plays out. I am now on Forbes, IDG, Washington Post and TheDeal (all powered by Adify, all business blog networks).

Is Google Scared?

Why this charade, if not? In a “Pot calling the kettle black” statement, Eric Schmidt whimpered that Microsoft’s Yahoo bid is anti-competitive. My poor little Google, let me rock you and soothe you … Here’s an excerpt from last week’s analysis on Google’s earnings: “Revenue on Google’s site stood at $3.12 billion, up 58% y-o-y.

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Blog Monetization via Vertical Ad Networks

I have recently signed up to be part of a vertical ad network to be launched in a few weeks by a major business media company. The network is accepting additional blogs and will be using their sales force and advertiser relationships to sell ads on bloggers’ sites that are chosen to be part of

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Web 3.0 & Google (Part 5)

Conclusion Google is a global technology leader focused on providing people access to information. The Company’s website is a top Internet destination and its brand name is one of the most recognized. Google generates revenues by delivering relevant online advertising to its users, mainly through sponsored search ads. The Company is a clear leader in

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Web 3.0 & Yahoo! (Part 1)

Introduction Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, Yahoo! Inc. has become the world’s largest global online network

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Monetizing Blogs via Ad Networks

We have spent a few weeks discussing online advertising and ad networks with the CEO of Adify. In this post, let’s take a look at how blogs would be able to leverage quality ad networks. Today, the notion of ‘A-List’ bloggers depends on 2 things: (a) Traffic (b) Content. Often, you find blogs with high

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