Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 6)

Sramana Mitra: It sounds as though you would prefer to exit into strategic than to deal with all this financial mumbo-jumbo. Asher Delug: Absolutely. Preferably a strategic that is public, so we can participate in the further upside of the company. I think a cash stock deal with a public company would be an option

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Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 5)

Sramana Mitra: That is extremely valuable. Asher Delug: I agree. There is no other company in the world that has that particular data asset. Other companies, like the ones I mentioned, have very interesting data assets. But the nature of ours is unique.

Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 4)

Sramana Mitra: Can you talk about the other side of the differentiation coin – the data side? Asher Delug: For the first few years of mobile, the big complaint by advertisers and the reason why mobile ad rates have stayed so low compared to desktop rates is because until very recently, mobile has not had

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Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 3)

Sramana Mitra: Tell us more about these three patent-pending ad formats and what is special about them. Asher Delug: Our three patent-pending formats are unique. One is the push notification ad. This is an opt-in, so the user opts in and then starts receiving about 1.5 notification ads a day. The ads are shown in

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Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 2)

Sramana Mitra: How are you, as a mobile ad network, responding to the real-time bidding (RTB) trend? Asher Delug: We are focusing the company very much on RTB at this point. An initiative we launched recently was our DSP (demand side platform). It allows the 5,000 mobile advertisers that are using Airpush today, which range

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Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 1)

Asher Delug is the chief executive officer of Airpush, a company that was named the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards. The company currently runs more than 10,000 live ads on more than 110,000 apps and counts with a network of more than 5,000 advertisers. In this interview, Asher describes Airpush’s

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