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activecampaign
Best of Bootstrapping: Bootstrapped Using Services to $40 Million First
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. ActiveCampaign Founder CEO Jason VandeBoom had built a disciplined, profitable business when we spoke in 2019 and had scaled it to $40 million in 2017 revenue. The company was first bootstrapped using services, and later raised ~$20 million in funding. Sramana Mitra: Let’s start at
Best of Bootstrapping: Bootstrapped Using Services to $40M First
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. ActiveCampaign Founder CEO Jason VandeBoom had built a disciplined, profitable business when we spoke in 2019 and had scaled it to $40 million in 2017 revenue. The company was first bootstrapped using services, and later raised ~$20 million in funding. Sramana Mitra: Let’s start at the
Best of Bootstrapping: ActiveCampaign CEO Bootstraps Using Services to $40M
ActiveCampaign CEO Jason VandeBoom has built a disciplined, profitable business and scaled it to $40 million in 2017 revenue. The company was first bootstrapped using services, and later raised ~$20 million in funding. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 6)
Sramana Mitra: What else is tricky that is worth discussing that people can learn from? Jason VandeBoom: I think it’s really trying to find that optimal speed of growing. Just in the last 12 months alone, a lot of people can look at our company and say, “Why don’t you triple the sales team?” I
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 5)
Sramana Mitra: This $20 million that you brought in, did you deploy it into operations or did the founders take liquidity from that investment? Jason VandeBoom: It’s mostly just there for making the right decisions. We haven’t really deployed it. It was never our intent to push that to sales and marketing, which is the
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 4)
Sramana Mitra: What was the next inflection point? Jason VandeBoom: Right as we were getting comfortable with SaaS, we were still very much similar to being a contact list management tool. We quickly realized that we don’t want to be an email marketing company. It didn’t follow any of our beliefs. It didn’t even follow
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 3)
Sramana Mitra: How did you tackle that change? Jason VandeBoom: We made the decision to make the switch. This was a big change, but we did it very slowly. Sramana Mitra: When was this? Jason VandeBoom: Around 2012. We started offering this recurring option and we just put it in the background and then we
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 2)
Sramana Mitra: This is an entrepreneur’s journey that we are trying to capture. When you started, what did you start with? Jason VandeBoom: I started with the bare bones of just communicating with customers. Think of a system that brings in customer names and email addresses and you can send a campaign to them. I
