Sramana Mitra: It seems like Microsoft, AWS, Google will create sophisticated AI-optimized cloud environments. These environments are going to be so advanced that you would be hard-pressed to argue against using one of those. Volker Smid: The other aspect is if you have the system on-premise, it’s hard to be connected to external services. All
Sramana Mitra: From your product roadmap point of view, you operate in the post-content production scenario mostly, right? You’re looking at content and governing content. You’re not involved in the production piece. Volker Smid: We are also involved in the content production piece because we provide the side bar for the authoring environment. When an
Sramana Mitra: The objective is learning. What your technology is doing is, it’s streamlining that learning. Volker Smid: By helping the author to align the content with the objective. The objective is learning. You need to use technical, simplified English. The content needs to be measured against clarity. Sometimes it’s as easy as saying you
Sramana Mitra: What happened in 2015? Volker Smid: I decided to go back to my roots. Sramana Mitra: Start another company? Volker Smid: No, I was joining a company with very little revenue. It was the second largest SEO platform in the world called Searchmetrics. I became the CEO of Searchmetrics to get the company
Sramana Mitra: What did you do after? Volker Smid: Fulfilled my lifelong dream to go to the US. It was in 2000. Sramana Mitra: To what company? Volker Smid: It was a US-German company that went public in the year 2000. It was called Poet. We had a marketplace catalog product, which was a big
In this conversation, Volker discusses how his company is extending its product line with Generative AI, and also, very specific new startup ideas leveraging the capabilities of Generative AI. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?