Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 7)

SM: That’s exactly why I’m probing. How do you seed it? You have made a very, very clear case of how Orabrush has done a systematic job of creating content, building a channel, episode by episode, and then driving traffic into that channel through PPC advertising and driving subscriptions and so forth. JA: If you

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 6)

Sramana Mitra: In principle I agree with you. But the point that you’re making is true, assuming that the people who come in through pay-per-click into the YouTube channel subscribe to the channel. If they don’t subscribe to the channel, then you have to bring them back over and over again. Jim Ackerman: Correct. And

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 5)

SM: How does a “YouTuber” push somebody else’s video through her channel? JA: Just by liking it. SM: So, whatever video anyone likes gets promoted to that person’s entire channel? JA: Yes. Other people can see what your favorites are and what your likes are. And just like Facebook and other things, when you like

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 4)

Sramana Mitra: Based on what you’ve studied of YouTube marketing, aside from PPC advertising, which is a very expensive form of advertising, what other types of marketing mechanisms are working when it comes to seeding the YouTube channel?

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 3)

Sramana Mitra: And that’s a classic consumer product situation. So, let’s continue. I think we’re in sync. The net of all this discussion is that there’s a certain barrier to entry based on the quality of the videos. The reason I probed a bit is because funny is not the only vector by which you

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 2)

SM: What is the barrier? JA: There are actually two barriers to entry in doing YouTube and doing it well. Number one is you must be creative enough to come up with something that will have an entertainment element to it. It’s not guaranteed that you always have to have that, but the likelihood is

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