Sramana Mitra: If you’re doing pure product, the customer is supposed to run the product and build an organization around the product. In this case, you are building that organization and you’re doing the business process on behalf of the customer. Anil Kaul: That is correct. The only thing I would add to that is
Sramana Mitra: All your core customers today are based on your Mckinsey network essentially. Anil Kaul: Not anymore. Sramana Mitra: But that’s how it got developed. Anil Kaul: In the beginning. Sramana Mitra: Talk to me about the business dynamics. Typically, outsourcing companies have a certain model. There’s a certain profitability structure. They are not
Sramana Mitra: Give me some examples of a typical client situation. Anil Kaul: For example, our client wanted to optimize their advertising spend. This was a company here in the Bay Area. It’s an online company and they had been doing a lot of spending. At some point in time, they decided to run a
Sramana Mitra: This is happening in 2007, yes? Anil Kaul: Yes. Sramana Mitra: When you decided to make the switch, did you have analytics customers? Did you have an analytics product in mind? Had you built anything? Anil Kaul: It was small. I would say about 10% of our business was analytics at that time.
Sramana Mitra: What was the concept of Absolutdata? Anil Kaul: While I was at Personify, I had realized that analytics is a very powerful concept. This is going to be an area which will have a big impact on how businesses are done. That’s the first part. I also realized that as analytics becomes a
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’re noticing a trend that I have written about in the past: SaaS-enabled BPO, also called Do It For Me (DIFM) technologies. The interview discusses the trend in some depth. Other stories on the subject include our case studies of AthenaHealth, Sabrix, and LatentView Analytics. Sramana