Building Your Brand Experience for Hard Times (Part 3)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,

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Building Your Brand Experience for Hard Times (Part 2)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set.  Not quite. Companies who do it best

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Designs of the Week: Political Campaign Posters

Although the US presidential election has come and gone, after seeing graphic artist and illustrator Shepard Fairey’s recent Obama “Hope” posters, we became curious about how past presidents portrayed themselves through the graphic design of their posters.