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3strand innovation

Redesign SramanaMitra.com

Posted on Sunday, Feb 22nd

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. As regular blog readers, how would you like to see the user interface and experience of SramanaMitra.com redesigned? How would you want to interact with it? What would you add? What would you take away? We’ll be

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Redesign That: Online Personal Finance (Part 4)

Posted on Saturday, Feb 21st

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. These past few weeks, we have pretty much been living and breathing money management in our quest to find ways to improve the design of the user experience. Now it’s time to choose the lucky website to be

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Redesign That: Online Personal Finance (Part 3)

Posted on Saturday, Feb 14th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. This week we’re reviewing three more money management websites: Finicity/Mvelopes, Quicken and PNC Virtual Wallet. Finicity/Mvelopes Overview: This company is okay at everything but not special in any way. It charges you $13.20 per month (which is

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Designs of the Week: Kitchen Design

Posted on Sunday, Feb 8th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. What are the necessities of your kitchen? Now that our eating habits have gone from picking fresh vegetables outside the window to making sure our freezers are filled with microwavable meals, we were curious how today’s modern

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Redesign That: Online Personal Finance (Part 2)

Posted on Saturday, Feb 7th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Last week, we proposed that money management websites (e.g. Quicken) could use a serious design overhaul. To start that design process, we’ll take a sweep of the market landscape. This week we’re reviewing three popular websites: Mint,

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Redesign That: Online Personal Finance (Part 1)

Posted on Saturday, Jan 31st

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Redesign That: Personal Finance 3.0 Seeing as how many of us are trying to put a lockdown on our spending this year, we decided to take a broad look across personal money management websites, evaluate their pros

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Designs of the Week: Simplicity

Posted on Sunday, Jan 25th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Does anyone else feel as though things are way more complicated than they have to be? After we read John Maeda’s book ‘Laws of Simplicity’, he quickly became one our heroes as an advocate for simple design.

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Design That Moves Business: What exactly is “customer-centric”?

Posted on Saturday, Jan 24th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Everyone claims to take a “customer-centric” approach to business these days. You may have even heard more people using the terms “design research” or “strategic research.” Such an approach has been used to validate the work of

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