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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
3strand innovation
Building Your Brand Experience for Hard Times (Part 3)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,
Building Your Brand Experience for Hard Times (Part 2)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set. Not quite. Companies who do it best
Building Your Brand Experience for Hard Times (Part 1)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands
Redesign That: Online Personal Finance (Part 7)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand experience consultancy. Over these past few weeks, we’ve taken a quick look at: (1) the core value proposition behind money management (2) a market landscape analysis of online personal finance services, and (3) opportunities to improve the user experience and engage
Designs of the Week: Blog Ad Space
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a business brand experience consultancy. How do you design web advertising into a blog, without it becoming an eyesore and a bad experience for readers? Naturally, these decisions will be a trade-off. You can’t just get rid of all ads and ignore your revenue stream. But
Redesign That: Online Personal Finance (Part 6)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. 3Strand’s Concept Features for Wesabe: Support Groups and Scorecard Trying to get your finances under control can be an extremely stressful and overwhelming process. Throw in the worst economic downturn Generation Y has ever faced, and you’ve got
Designs of the Week: Blogs
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Thanks so much for your feedback last week on ways to improve the user interface design for SramanaMitra.com. Based on your comments, it looks as though the recurring themes are: 1) Readability/Distraction Points: Use of flash, ads, font
Redesign That: Online Personal Finance (Part 5)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. This week we’re continuing with our redesign of Wesabe.com, a money management/social networking site. Shown below is our redesign concept for Wesabe’s member homepage. Catering to Generation Y’s needs, our design approach is to make the homepage
