Sramana Mitra: But you have to be careful. Remember what happened in the media industry. All newspapers started giving out content free. At the beginning they hadn’t done that. If they had given some content free and had the kinds of payrolls and paid content strategies [they do now], giving some of it free and
Sramana Mitra: Based on what we have discussed so far, what trends are you observing and aligning yourself with? David DeWolf: The biggest trends we are looking at are the trends of what traditional industries are doing. As we look at product development services, what we are noticing is that more and more traditional industries
Sramana Mitra: How do the dynamics compare with Romania and Noida, for example? David DeWolf: What you find are different strengths in different areas. There is a very long history in India of doing outsourcing, but that history is also typically from the IT outsourcing and more about the operational aspects of IT rather than
Sramana Mitra: Can you mention some clients specific to the media industry? David DeWolf: In addition to PBS, we have a company called Grab Networks. They are a very innovative company that was doing media sharing online. Acetrax, which is a European equivalent of Netflix and was acquired by Sky TV, is a client of
Sramana Mitra: How much of that are the clients willing to let you drive? David DeWolf: We see it all the time. What we do not get into is the business strategy part of it. Companies are looking for us to partner with them, to ask the right questions, to help flesh out the revenue
Sramana Mitra: How much of this is happening due to the implosion of the media industry that companies are outsourcing product development to you, and what is the impact of that implosion on your business? David DeWolf: What you see is that technology is advancing so rapidly and innovation is occurring so fast, that enterprises
David DeWolf is the founder and chief executive officer of 3Pillar Global. The company is a product developer that helps other companies develop their own software products, where those companies often are not familiar with the strategies involved in software development and deployment. David holds a bachelor’s degree in communications and theology from the Franciscan