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- The Accelerator Conundrum
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3 strand
Redesign That: Online Personal Finance (Part 7)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand experience consultancy. Over these past few weeks, we’ve taken a quick look at: (1) the core value proposition behind money management (2) a market landscape analysis of online personal finance services, and (3) opportunities to improve the user experience and engage
Designs of the Week: Blog Ad Space
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a business brand experience consultancy. How do you design web advertising into a blog, without it becoming an eyesore and a bad experience for readers? Naturally, these decisions will be a trade-off. You can’t just get rid of all ads and ignore your revenue stream. But
Redesign That: Online Personal Finance (Part 6)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. 3Strand’s Concept Features for Wesabe: Support Groups and Scorecard Trying to get your finances under control can be an extremely stressful and overwhelming process. Throw in the worst economic downturn Generation Y has ever faced, and you’ve got
Designs of the Week: Blogs
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Thanks so much for your feedback last week on ways to improve the user interface design for SramanaMitra.com. Based on your comments, it looks as though the recurring themes are: 1) Readability/Distraction Points: Use of flash, ads, font
Redesign That: Online Personal Finance (Part 5)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. This week we’re continuing with our redesign of Wesabe.com, a money management/social networking site. Shown below is our redesign concept for Wesabe’s member homepage. Catering to Generation Y’s needs, our design approach is to make the homepage
