From 0 To 31 Million Dollars With Search Engine Marketing & Inventory Financing: Kim Pedersen, CEO of 1000 Bulbs (Part 6)

Sramana: In 2004, after you received inventory financing, were you still getting 80% to 90% of your business through pay-per-click marketing? Kim Pedersen: Yes. That is not true today, but at that time it was. Search engine marketing is key for us today. We take 99% of all sales orders on the Internet today. We

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From 0 To 31 Million Dollars With Search Engine Marketing & Inventory Financing: Kim Pedersen, CEO of 1000 Bulbs (Part 5)

Sramana: Aside from improving your personal managerial skills, it also sounds like you were unaware of various technical capabilities that could have helped you with your business, like inventory management software. Were you aware those types of software programs existed? Kim Pedersen: The real problem for me was the challenge of purchasing additional inventory while

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From 0 To 31 Million Dollars With Search Engine Marketing & Inventory Financing: Kim Pedersen, CEO of 1000 Bulbs (Part 4)

Sramana: Even though you had no formal metric tools, you must have had some sense of the impact these ads were having on your business. Kim Pedersen: That is a correct statement. I could tell by the number of sales orders I received each day because the number kept going up.

From 0 To 31 Million Dollars With Search Engine Marketing & Inventory Financing: Kim Pedersen, CEO of 1000 Bulbs (Part 3)

Sramana: How did you handle the e-commerce transactions when you first launched the website? Did you just generate leads that you would complete by visiting in person or over the phone? Kim Pederson: I would put listings of our inventory online, and visitors could print out a copy of our inventory list and mark the

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From 0 To 31 Million Dollars With Search Engine Marketing & Inventory Financing: Kim Pedersen, CEO of 1000 Bulbs (Part 2)

Sramana: What was the first thing you did with the $5,000 you had in order to start your own business? Kim Pederson: I spent $3,200 of it on a computer. Even at that time, I don’t think my brain stem was connected to my cerebral cortex yet. It was a bad mistake but it worked

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From 0 To 31 Million Dollars With Search Engine Marketing & Inventory Financing: Kim Pedersen, CEO of 1000 Bulbs (Part 1)

Kim Pederson is the CEO and founder of 1000 Bulbs, an award-winning business of more than 100 employees which offers everything from simple household light bulbs to cutting-edge specialty lighting systems. He launched 1000Bulbs.com in 1996 after working as regional and national recruiter for two national lighting distributors. Today, 1000Bulbs.com enjoys double-digit sales growth, and

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