Sramana Mitra: Enterprise has always been like that. We have this solution selling methodology that you have to break it down to technical decision makers, economic buyers, champion, and coach. That has always existed.
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Today’s 658th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 30 minutes, on Thursday, October 10, at 8 a.m. PDT / 11 a.m. EDT / 5 p.m. CEST / 8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
I have always said that you need to bootstrap your way to validation and traction. ProjectManager.com Founder Jason Westland did just that, and built a robust company from New Zealand. Read on, it’s a fabulous story from 2016.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jason Westland: That’s further back in time than I expected. I’m from New Zealand in the Southern Alps. My first job was managing a project of 25 people. I was 22, just out of university. I was in project management until around 15 years ago when I became the General Manager of a software company that grew fast. I was inspired to start my own business based on reporting to a Board that I learned a lot from. This is the third business that I’ve started.
Sramana Mitra: Lyzer sounds very interesting. So how does this company go to market? It sounds like it’s a horizontal technology. So presumably selling to the CIO.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Identity Automation Founder James Litton built an identity management software company from Houston and then went upmarket. Here is our conversation from 2016.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances?
James Litton: I am a native Houstonian. I’m a rare breed. I was born and raised in Houston. In terms of circumstances, I think I’m from your quintessential American middle-class family.
Sramana Mitra: Yash, I agree with you on workflow automation and very precise domain-specific AI being a much better opportunity to build businesses and do startups in than boiling the ocean and trying to do something much broader. In general, in startups, I don’t think broad brushed approaches work very well. They just burn a lot of capital. They don’t really produce very effective companies.
>>>According to a recent report, the global generative AI market is expected to grow 34% annually over the next few years to reach $255.8 billion by 2033 from $13.5 billion in 2023. It is no surprise then that companies big and small are all reaching out to expand their presence in the industry.
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