Sramana Mitra: In building your company, I’d like to understand how you sell. You’re getting leads through different parts of the company, but who buys your product? Is it Head of HR or Head of IT?
Krish Ramineni: Our model is 100% self-service. It could be an individual swiping their card to pay or it could be a team manager. If the department really likes it, their procurement or Head of IT will purchase. We sell to customers the way they want to purchase.
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One of the most exciting trends in the tech industry currently is Platform-as-a-Service (PaaS) and Developer Ecosystems. Entrepreneurs looking for a capital-efficient strategy should seriously consider bootstrapping by piggybacking on these PaaS players.
>>>Sramana Mitra: Are you going after enterprises or SMBs? How do you go to market?
Krish Ramineni: It’s a very blended mix. It’s a very interesting challenge and opportunity with product-led growth. Fireflies can be used by one-person SMBs as well as 10,000-strong organizations. Typically, it starts with that one user inside an organization who shows is to the team. We have this bottom-up adoption. What’s that led to is folks reaching out saying, “I’m seeing a bunch of my teammates using this. I would love to learn more. I want to see how we can deploy it for the team.”
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Krish discusses how he used completely organic go-to-market strategies to disseminate an AI-intelligent note-taking assistant product.
Sramana Mitra: Let’s start by introducing our audience to you as well as to Fireflies.
Krish Ramineni: The journey goes back a couple of years. When we started Fireflies, our mission was different. We were solving the same problem in the AI space, which was around understanding conversations and deriving meaning from those conversations. The platforms that we were doing this on were different. Today, Fireflies is an AI meeting assistant that joins meetings and transcribes it, generating notes and summaries.
>>>In case you missed it, you can listen to the recording here:

During this week’s roundtable, we had as our guest Eva Yazhari, General Partner at Beyond Capital Ventures, discussing Impact Investing in Africa and India.
Magic Orb
As for entrepreneur pitches, we had Tarek Mhiri from Tunis, Tunisia, pitch Magic Orb, a micro-mentoring service for US universities to recruit international students.
You can listen to the recording of this roundtable here:

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Sylvana Caridi Coche, CEO of Gravity Pro, has an aura of no nonsense, no bs confidence about her that I find immensely attractive. Read her story to feel the force of sheer energy, smarts, and execution to learn how she did it!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as Gravity Pro.
Sylvana Caridi Coche: I’m 42. I was born and raised in France. My parents were from Italy. They moved from Italy to France to find work because, at that time, it was hard for them because they were both illiterate. I was the last kid and grew up in a very low-class environment. I studied all the way to my doctorate, but I did not do my thesis because I went to work.
Today’s 557th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, December 16, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click HERE to join. PASSWORD: startup All are welcome!