
Mike started his journey as a 14-year old student entrepreneur, then built a $20M eBay PowerSeller business. Thereafter, he built a $100M e-commerce business. Today, he’s building a two-sided marketplace business. All from Australia. Wonderful story!
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: Now we’re approaching the financial crisis right?
Shaunak Amin: Yes. I could have stayed with ING, but there was another opportunity. There was a family office out of Hong Kong looking to open up in New York. I thought it’ll be a good opportunity. I ended up going there right around January 2008. That taught me a lot about starting a financial services firm in New York.
I was one of the first three employees in New York. 2008 was stressful, especially if you were in finance and in New York. That taught me that things could change very quickly. It’s important to be very aware on the macro level. I stuck it out. I learned a lot.
>>>Zohar Bronfman: Lastly, you also want to compute the label. The label basically means whether this customer has churned 30 days later. To generate the label, the platform will automatically take this transaction and identify whether there has been a churn event.
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Entrepreneurs are invited to the 553rd FREE online 1Mby1M Mentoring Roundtable on Thursday, November 11, 2021, at 8 a.m. PST/11 a.m. EST/4 p.m. CET/9:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

Shaunak does a wonderful job of explaining how he validated various B-to-C business ideas and built successful businesses.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were born, raised, and in what kind of background?
>>>Sramana Mitra: I’m going to back up a moment and ask you to describe your process of arriving at that collection of use cases. What were the drivers? What was the process of arriving at that?
Zohar Bronfman: On one end, we wanted something that is rich in data, easy to connect to the business need, and relatively easy to translate into non-data science terms. On the other end, we looked for where we thought the market would see the fastest time to value. Many times, you have amazing data science use cases but the whole cycle of value realization can take even two years. We wanted a platform that allows us to quickly and unequivocally show our customers that they have tangible value.
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There are now thousands of entrepreneurs in India, and many more Indians are starting their own businesses as we speak. Even with mistakes, disappointments, and setbacks, all things considered, startup founders continue to want to realize their ambitions, no matter what.
>>>Sramana Mitra: So, from 2017 to about 2020, that’s the phase when you crossed the million dollar milestone. Then COVID accelerated your situation. What happened?
Mort Fertel: On the customer side, I mentioned what happened there. It’s a hypothesis. I can’t prove it. I think that with life being so precious and that idea being so in the front of people’s minds, people have become more intentional about how they want to spend their time. Laundry is just this burdensome task that we just have to get done. If you can present them with an alternative like we have, they’d rather spend time with their kids and spouses.
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