Sramana Mitra: Are you going after enterprises or SMBs? How do you go to market?
Krish Ramineni: It’s a very blended mix. It’s a very interesting challenge and opportunity with product-led growth. Fireflies can be used by one-person SMBs as well as 10,000-strong organizations. Typically, it starts with that one user inside an organization who shows is to the team. We have this bottom-up adoption. What’s that led to is folks reaching out saying, “I’m seeing a bunch of my teammates using this. I would love to learn more. I want to see how we can deploy it for the team.”
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Krish discusses how he used completely organic go-to-market strategies to disseminate an AI-intelligent note-taking assistant product.
Sramana Mitra: Let’s start by introducing our audience to you as well as to Fireflies.
Krish Ramineni: The journey goes back a couple of years. When we started Fireflies, our mission was different. We were solving the same problem in the AI space, which was around understanding conversations and deriving meaning from those conversations. The platforms that we were doing this on were different. Today, Fireflies is an AI meeting assistant that joins meetings and transcribes it, generating notes and summaries.
>>>In case you missed it, you can listen to the recording here:

During this week’s roundtable, we had as our guest Eva Yazhari, General Partner at Beyond Capital Ventures, discussing Impact Investing in Africa and India.
Magic Orb
As for entrepreneur pitches, we had Tarek Mhiri from Tunis, Tunisia, pitch Magic Orb, a micro-mentoring service for US universities to recruit international students.
You can listen to the recording of this roundtable here:

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Sylvana Caridi Coche, CEO of Gravity Pro, has an aura of no nonsense, no bs confidence about her that I find immensely attractive. Read her story to feel the force of sheer energy, smarts, and execution to learn how she did it!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as Gravity Pro.
Sylvana Caridi Coche: I’m 42. I was born and raised in France. My parents were from Italy. They moved from Italy to France to find work because, at that time, it was hard for them because they were both illiterate. I was the last kid and grew up in a very low-class environment. I studied all the way to my doctorate, but I did not do my thesis because I went to work.
Today’s 557th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, December 16, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: When you look at the app stores of Shopify and BigCommerce, do you see opportunities for new apps or new services that new entrepreneurs could build?
Andrew Chan: Definitely. We’ve extended into after and before shipping. E-commerce merchants these days are using so many different solutions. Many SaaS solutions for e-commerce are not designed for e-commerce. I’ll give you an example. MailChimp is a great solution but is not really designed for e-commerce brands. Many solutions start to go back to email marketing solutions for brands. That’s an opportunity.
>>>Sramana Mitra: There are some pedagogy that we have come to understand. As I told you, I’ve done thousands of case studies. I have a lot of insight into how people have played their hands. Because you have domain knowledge, a very common way is to verticalize and go after specific verticals.
Vamsi Kora: That’s exactly what we did. If you look at our customer base today, every one of them is in either insurance or banking. We are also very specific. I came to realize is that this blind belief that playing to your strength always appeals to me. Everybody has their strengths and weaknesses. Playing to your strength always gives you so much freedom and opportunity.
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