Sramana Mitra: You were doing this in Delhi?
Adit Jain: Yes, we spent some time trying to figure out which of our customer segments are using and paying us the most.
Sramana Mitra: There were a few customers that were paying you.
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Entrepreneurs are invited to the 561st FREE online 1Mby1M Mentoring Roundtable on Thursday, January 27, 2022, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana Mitra: Why would another test prep player buy this business if you were not going to come with it?
Manan Khurma: We spent a little bit of time there. We essentially managed to build a good brand. We had a lot of good curriculum and study materials. I didn’t start the next business right away. This exit was in 2011. Cuemath started in December of 2013. There was about two years.
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While the broader trends are similar throughout the United States, I find Midwestern investors to be very pragmatic. They’re usually more interested in capital-efficient startups and more accepting of early exits at modest multiples.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
SproutLoud CEO Jared Shusterman shared his wonderful bootstrapping story with me in 2017.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jared Shusterman: I was born in Miami, Florida. I’m one of the few South Florida natives. I grew up in a middle class family that had a very heavy focus on education. After I graduated high school, I went to the University of Virginia. I got a Bachelors degree with a Finance and Marketing concentration. Shortly after that, I moved out to San Francisco and worked for an investment bank in the online media practice. That’s the quick summary of my initial upbringing.

Adit and his cofounders started Leena AI in India, bootstrapped to validation, applied to YCombinator, got in. Since then, they’ve built a fantastic, venture-funded global HR Tech business that is successfully competing with Salesforce and ServiceNow. Superb story!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
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Manan’s professor parents in Amritsar didn’t want him to be an entrepreneur. Now, he is changing the trajectory of Math education around the globe by leveraging an underused workforce: stay-at-home moms with strong mathematics background in India. Brilliant story!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>
Entrepreneurs are invited to the 561st FREE online 1Mby1M Mentoring Roundtable on Thursday, January 27, 2022, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!