
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
This conversation with Modded Euros Co-founder Sean Dawes from 2019 is a comprehensive discussion on how to bootstrap a niche e-commerce venture with a lean team and effective use of inventory financing. You can listen to the podcast interview here and watch the interview here:
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sean Dawes: I was born and raised in Philadelphia. I haven’t gone too far away from my hometown as my company is based out of West Chester, Pennsylvania, which is 20 or 30 minutes outside of Philadelphia.

Entrepreneurs are invited to the 564th FREE online 1Mby1M Mentoring Roundtable on Thursday, February 17, 2022, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana Mitra: So did you quit Uber?
Aparna Dhinakaran: The reason I left Uber was to go to a PhD program. No one in my family had ever gone through higher education. When I had applied to Uber, I had an offer from a PhD program in Computer Vision. I had a ton of debt, so I had to first go to work for a couple of years. I’m really glad I did because nothing beats real-world experience. I left Uber to do a PhD at Cornell.
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Deepak Gupta, Founding Partner at WEH Ventures, discusses his fund’s pre-seed and seed funding strategy for Indian startups.
Sramana Mitra: Tell us a bit about yourself as well as WEH Ventures.
Deepak Gupta: I had been part of the venture ecosystem over the last 20 years off and on. In the last six or seven years, I have been running a fund called WEH Ventures. We are now on our second fund. We do pre-seed to seed investments which are primarily focused on the Indian market. We have a few companies that are facing overseas. We are fairly sector-agnostic.
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We have a huge audience of developers, engineers, and programmers who want to transition to becoming successful entrepreneurs.
This conversation explores the journey of such a developer. Fantastic story!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where did you grow up? What kind of circumstances?
>>>It is important to not just learn the secrets of success but also understand the reasons for failure. This feature from CBInsights is a compilation of startup failure post-mortems by founders and investors. For this week’s posts, click on the paragraph links.
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Risk tolerance in Indian professionals has risen significantly. It is no longer a goal to seek fat salaries at multinational firms. Finally, in India, like in the US, the idea of creating something new entices people, even if it means entertaining a high chance of failure.
>>>Sramana Mitra: My observation is that the higher end of the market is extremely active. I wouldn’t say crowded, but there’s a lot of competition. There is concept arbitrage. There have been successful companies built by copying models from elsewhere and then innovating on top of that. That’s happening in the global tech space.
Then there’s the higher-end B2C space where there is this large population of internet users who are quite affluent. The market that you’re talking about, is it as crowded? Is it as active?
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