Sramana Mitra: Let’s do some case studies of companies that you’ve invested in that you’re passionate about everything. As you talk through them, talk about what they’re doing. Also, talk about at what stage and in what condition you encountered this company. What was it about that situation that made you write your check?
Julie Lein: One example I can give is our first investment out of our current fund in December 2019. The company is called Electriphi. They are a software solution to manage the transition for fleet owners to electric vehicles. This is an area that we’ve been passionate about for a long time. We deeply believe that the electrification of vehicles is coming.
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I would like to encourage bootstrapping entrepreneurs to start thinking about certain investors as bootstrapping partners. These investors, typically, LIKE capital efficient businesses.
They do not want to force feed capital into companies, unlike certain larger funds.
Their fund sizes are small, and they are set up to make money off smaller exits. [Re: Bootstrapping to Exit]
Please listen to a few conversations to get a feel for the point of view. There are many more on the Seed Capital series on our blog. You can also listen to the 1Mby1M Podcasts for more.
Sramana Mitra: There is a lot of IP that didn’t quite get anywhere. SuccessFactors is a company that was built exactly how you did it. Lars Daalgard bought the IP at a Redwood City auction and repurposed it. This is a way of building companies if you can locate IP that has value.
Simon Taylor: When we did this, there were about 17 monitoring companies focused on Citrix. All of them were entrenched. Some of them were doing $30 million to $50 million in ARR. Some of them like Splunk were doing billions of dollars a year. Entering a very crowded market like that as a no-brand, the no-name individual is almost crazy.
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Julie Lein: What we want to see is execution. You may not have a full-fledged product yet. You may not have everything figured out, but you’re doing things to attract attention. You’re doing things to move the customer feedback forward. That’s what we get impressed about at pre-seed. The definition has changed.
It’s typically that first round of funding, typically, less than two million. In our order of criteria, one is the team and the ability to execute. Two is, we do look at the market. We want markets where you can have a pathway to having a billion-dollar type of exit and beyond.
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I am always thrilled to see great entrepreneurship in various parts of the world that are off-center. Well, Algo Founder and CEO Amjad Hussain’s journey is a great one from Detroit.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Amjad Hussain: I was born in a very small village of Pakistan.
Sramana Mitra: You identified some Citrix monitoring IP. Where was this IP located?
Simon Taylor: It was in Slovenia. It became the technology capital of central Europe at that time. They have become incredibly adept at artificial intelligence. With what we’re seeing in Ukraine today and the attacks by Russia, it’s extremely concerning what’s going on in that region. We were fortunate. They were able to recreate upwards of a thousand jobs across the region.
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Under30Experiences Co-founder Matt Wilson has built a fantastic business using content marketing to sell travel experiences to a millennial demographic. Very cool! Here is our conversation from 2019.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where did you grow up and in what kind of background?
Matt Wilson: I grew up in upstate New York. I grew up in a little tiny town called Stormville, New York. It’s about 60 minutes outside of New York City. It’s not really that close to the city, but it wasn’t extremely rural. I just started being an enterprising young man whether it was by mowing lawns or picking golf balls out of the local ponds. Selling the golf balls on eBay was my first online business. That really ignited the passion for entrepreneurship. Baseball cards would probably be the other thing that I was really passionate about when I was younger.