Sramana Mitra: You said you invest mostly in enterprise software. Can you elaborate more about what is your enterprise software investment thesis? Let’s talk about your enterprise software strategy.
Cameron Kramlich: Our core strategy has to do with the shape of our team. Our deepest background is in software. Software is quite complicated. You have everything from platform plays to applications. When you look at our team, we have a whole bunch of experts that are part of companies of all sizes. We’ll look at a company that needs a good CMO. We’ll take a public company CMO who’s looking for a new project for a couple of months. We’ll put him in that job. We get a company that needs a CTO or an engineer.
>>>In case you missed it, you can listen to the recording of this roundtable here:

Sramana Mitra: After you graduated from Arizona, were you successful in raising funding?
Carl Memnon: Absolutely. We spent a lot of time on the product itself and taking the learnings from that program and implementing it into the product. I wouldn’t necessarily say that the sandbox itself was the thing that allowed us to raise money in the same way that YC will help facilitate raising money. What it did do is it allowed us to get the company in a position where we could raise money.
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During this week’s roundtable, we had as our guest Mohanjit Jolly, Partner at Iron Pillar, and a long time player in the Indian startup ecosystem. Among other topics, we had an interesting discussion about Exit options for Indian startups.
Interamplify
As for our entrepreneur pitch, we first had Natalia Aldama from Mucia, Spain, pitching interamplify, an SEO service.
You can listen to the recording of this roundtable here:


If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Kevin Groome, Founder of Pica9, had done an excellent job of bootstrapping his tech company without a tech background when we spoke in 2019. Inspiring story for many in his shoes.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Kevin Groome: I grew up in Princeton, New Jersey. I went to school there. I had the good fortune, in those early years, to be around a bunch of people who weren’t famous at that time but went on to be very famous. I went to History class with Jeff Bezos. I went to English Literature class with Michelle Obama, and I even went to acting class with Brooke Shields.
Sramana Mitra: Let’s do some case studies. Pick your favorite companies that have come together in this fashion. Tell us some stories of what did they start with. When they came to you, what did they have? What did you see that prompted you to get involved fully?
Cameron Kramlich: One company that we’re excited about is Cycle which is a container management platform. There, we have an unbelievably gifted serial entrepreneur who’s the CEO. He’s done an incredible job building a great business with incredible metrics. We’re helping him build out his team and a better sales organization.
>>>Sramana Mitra: What is your competition in this?
Carl Memnon: The way we see it and by what’s reflected in our customer base, our primary competitors are the traditional credit cards. Those are our competitors. That’s because the product functions exactly like a credit card in terms of reporting and a revolving line. But there’s no product that’s exactly like Grain.
>>>Today’s 585th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, August 11, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!