
Entrepreneurs are invited to the 583rd FREE online 1Mby1M Mentoring Roundtable on Thursday, July 21, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Mikel Lindsaar: The really cool thing about StoreConnect business model is that Salesforce gets their license revenue and they get a very sticky customer who then is investing more into the platform. The partners love it because they get a client who has an upfront setup fee but has a part of their business related to that partner’s consulting revenue.
>>>Sramana Mitra: Is this a global customer base?
Mikel Lindsaar: Yes. We’re focused on Australia while we were launching it, but we’ve got customers in America, and companies in Australia that have stores in Singapore, the UK, and Europe. We now have two or three partners in America. That’s all going to kick off this year as we do our America expansion.
The goal is to get it up to a point where someone acquires us. I’d be very surprised if Salesforce doesn’t acquire. It’s an SMB e-commerce solution that they don’t have. They can’t take their B2C solution and make it small business-friendly because it’s going to piss off their enterprise customers. They just can’t reprice it. StoreConnect has been interesting. Our first investor was our first client.
>>>Marnix Broer: We didn’t really have to dilute ownership to raise €100,000. However, if we didn’t have the €100,000, the decisions we made were probably tougher to make. If you have some money, you dare to take a bit more risk. It might have actually made a difference.
Later on in 2016, we raised from two venture capitalists – one in Amsterdam and one from Berlin. We showed them that we had a great working system in the Netherlands. We had a product-market fit. We were making revenues. We’ve just done the test in Belgium, Spain, and Australia. The students love the product as well.
>>>Sramana Mitra: Where did this idea come from?
Mikel Lindsaar: From the services business. reinteractive does a lot of customer applications connected to Salesforce.
Sramana Mitra: Are all your product ideas from your services business?
Mikel Lindsaar: MetaPulse was something that I always wanted to build. I created my services business so I can create MetaPulse. StoreConnect came out of reinteractive.
>>>Marnix Broer: For us, that was the challenge to show that we can launch StuDocu anywhere in the world from the Netherlands. Eventually, it worked out. Spain was great to show that we can do it in any language. Australia was great to show how far you can go without going there physically. We could have proven that by simply going to Germany or UK. In the end, it’s more about launching from the Netherlands while it’s abroad.
Sramana Mitra: What does it entail besides putting the website together? How did you launch in different geographies?
>>>Sramana Mitra: Even though you had co-founders, there was no outside money.
Mikel Lindsaar: Yes, everything was bootstrapped.
Sramana Mitra: You talked about four SaaS apps now. Three of them you exited, and one is still running.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Entrepreneurs love to discuss success. Few are willing to discuss what they tried and failed at. When we spoke in 2019, Robly Co-founder Adam Robinson did a terrific job of sharing his journey through various failed experiments to a model that was gaining traction.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Adam Robinson: I was born and raised in Houston, Texas. I went to Rice University. I graduated in 2003. One of my friends had an internship at Goldman-Sachs the year before.