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Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani bootstrapped to multi-million dollars in revenue selling a private label product before quitting their jobs. In this story, you also get to see the nuances of running successful (and not so successful) crowdfunding campaigns. Their very interesting journey and insights were shared with me in 2021.
Sramana Mitra: Let’s go back to the very beginning. Where are you from? Where were you born, raised, and in background?
Kish Vasnani: I was born in Jaipur, India and moved to the US when I was about one year old. I grew up around the Atlanta area and finished school there. I moved to New York to help a friend of a friend start a software company, which was also bootstrapped. We were able to sell that to Thomson Reuters. I had the itch again to go out on my own. Very candidly, I was also fired from a couple of other jobs over the course of two years.
Sramana Mitra: How much did get paid by this customer that gave you the first use case?
Christian Geyer: I believe it was $300,000.
Sramana Mitra: And this $300,000 came into the original company?
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Sramana Mitra: Were you aware of this regulatory requirement in your original business?
Christian Geyer: Yes. I was part of a cybersecurity incident response company back in 2016 at the Crypsis group I had talked about. We sold it for $260 million to Palo Alto Networks, a cyber security company.
>>>The global AI cybersecurity market is expected to grow from $25.4 billion in 2024 to $31.4 billion this year, at 24% CAGR from 2025 to 2034. Yesterday, Palo Alto Networks (NYSE: PANW) announced mixed quarterly results that did not please the market. The stock fell 4% in the after hours trading session.
>>>Sramana Mitra: What was the subsidiary doing that warranted spinning it out into its own company?
>>>Christian convinced the Board of his employer to let him incubate a Cyber Security startup idea as a division of the company with an express intent of spinning it off.
Now, the company has been spun out, doing almost $20M in bootstrapped annual revenue, and may soon find a lucrative Exit. This is a phenomenal story for entrepreneurs considering the Bootstrapping with a Paycheck route.
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