Sramana Mitra: The PaaS business is getting harder and harder to do because the big players are so entrenched. It’s so expensive. The stack is so expensive from an infrastructure and computing point of view. You can’t really play the PaaS game as a startup anymore. Let’s switch to what you’re seeing on the go-to-market side.
When you were doing the beginning phase of Aisera, AI was not in the mainstream. The demand in the enterprise for AI-enabled solutions was not as strong. Now, the conversation has shifted. C-levels are talking about it. This must be making life easier for you.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Ateb CEO Frank Sheppard and his co-founders had built a sizeable bootstrapped business in North Carolina when we spoke in 2015. Read on to learn what worked for Ateb and what you can learn from them. Ateb was acquired by Omnicell in 2017.
Sramana Mitra: Let’s go to the very beginning of your story. Where do you come from? Where were you born, raised, and in what kind of circumstances?
Frank Sheppard: I was born in Florida but I was raised in Atlanta in a typical middle-class suburban environment.
Muddu Sudhakar: I run a PaaS company. I used to work for VMWare. We had the Hadoop stack and catered to Java. What happened is you have to optimize it to a cloud. You need to take your PaaS and optimize to one infrastructure. If you have a proprietary NLM, it’s not going to be specialized to Azure as well as Azure can.
I, as a vendor, have to make sure that my NLMs will run on more than one cloud provider. Customers may want multiple choices. The burden is on me to make sure that Aisera algorithms can run on AWS, Azure, and Google. I’m optimizing to each of the stacks and not going to 20 of them.
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Entrepreneurs are invited to the 608th FREE online 1Mby1M Mentoring Roundtable on Thursday, June 15, 2023, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Here’s yet another case in point in our Bootstrapping Using Services series. Founder Manish Sood was scaling Reltio super fast when we spoke in 2015, and had raised venture capital, consistent with our theme Bootstrap First, Raise Money Later.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Manish Sood: I was born in the northern part of India. I grew up and went to school there. I went to an engineering college in the southern part of India, which was a new experience for me from a location perspective and getting acclimatized to the overall culture and environment.
Sramana Mitra: Let’s get into some of those questions. You mentioned Azure. Now, generative AI from the Microsoft camp is available on top of Azure as a PaaS for companies like Aisera to tap into.
Muddu Sudhakar: We partnered with Microsoft. We use their Azure Open AI. Our algorithms and NLMs are built on Azure.
Sramana Mitra: All the computing is happening on the Azure platform?
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Muddu Sudhakar and I share the perspective that the real opportunity for Generative AI startups is not in building platforms but in piggybacking on other platforms.
This conversation deep dives into the subject with real world examples and explores all the nuances entrepreneurs need to consider.
>>>This feature from Engadget covers the highlights of the Microsoft Build conference held in Seattle last week. For this week’s posts, click on the paragraph links.
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