
Netcore Cloud Founder Rajesh Jain has built a Bootstrapped Unicorn from India. This is an important case study for all the bootstrapped entrepreneurs out there looking for inspiration and methodology to scale.
Sramana Mitra: Alright, Rajesh, let’s start at the very beginning of your journey. Where are you from, where were you born, raised, what kind of background?
Rajesh Jain: I was born and raised in Mumbai and did my schooling there. Then I did Electrical Engineering (EE) from IIT Bombay from 1984 to 1988. Then I went to Columbia for my masters in EE. I worked for two years in the US, and then I came back.
Sramana Mitra: Let me synthesize this point for our audience. In startups that are going the open source route, including non-AI startups, what is great is that developers with insights put something out there in the open source realm and start getting usage. Then, by the time they go out for investment, often there’s a lot of history of usage that has built up and some of that has started to monetize. There’s a little bit of a monetization model that is starting to emerge. Even if it hadn’t emerged yet, if there is substantial usage and value creation, there is a tried-and-true path of monetizing commercial open source in a freemium mode, where basically people start with free and then become premium.
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Ryan Millman, CEO of Undigital, has built a portfolio of bootstrapped businesses over the last 25 years that adds up to over $50M in revenue. He discusses the strategies and nuances, pivots and positioning, and more.
Sramana Mitra: All right, Ryan. Let’s start at the very beginning of your story. Where are you from? Where were you born, raised? What kind of background?
Ryan Millman: I was born and raised in Baltimore, Maryland. I was raised by two loving parents and grew up with a sister. I had a little bit of a lineage in entrepreneurship. My dad had a small business. My grandfather had a small business. I’d always hear about entrepreneurship from them. Throughout my schooling, I was considered a very poor student. I was very uninterested in my curriculum. My parents were quite concerned about me. I was, however, very much into athletics and pretty much excelled in a lot of the sports that I played.

Jishnu Bhattacharjee, Managing Partner at Nexus Venture Partners, has been investing in AI startups for over a decade. This is an excellent and insightful discussion about his AI investment thesis.
>>>Sramana Mitra: Category creation is interesting. Let’s talk about category creation.
Ryan Millman: Undigital is a category creator. We’ve invented what we call in-package personalization. Category creation is extremely different. When you go out to a company as a category creator, nobody has you in the budget, right?
>>>Sramana Mitra: Okay. All right. So I understand your business. Where do you go from here?
Ryan Millman: I spend all my time focusing on Undigital, my newest endeavor. It is a little bit related, but it is more of a pure technology company. From a personal perspective, when the companies get big and mature, a lot of your work and effort is focused on HR and admin. I like to be on a small team solving a puzzle that hasn’t yet been solved.
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Entrepreneurs are invited to the 656th FREE online 1Mby1M Mentoring Roundtable on Thursday, September 26, 2024, at 8 a.m. PDT / 11 a.m. EDT / 5 p.m. CEST / 8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Gaurav Chaturvedi, Partner at Kae Capital, discusses the trends he is seeing in the Indian startup ecosystem.
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