Most marketers today know that a social medium like Facebook is a powerful advertising tool. But in 2008, when Rob Jewell founded SocialCash, Spruce Media’s predecessor, using social media to market businesses, products, and services had yet to become common practice. Although social advertising is gaining traction, there is still far much too unmonetized advertising inventory out there on the Internet, on mobile, on social, and on the Web in general. There are all sorts of communities out there – not just on Facebook – that have unmonetized ad inventory.
Sramana Mitra: Hi, Rob. Let’s start with some context on Spruce Media. Tell us a bit about yourself, about Spruce Media, what you do, what kind of business you’re in, and then we’ll take it from there. >>>
The convenience of mobile devices cannot be denied. People shop, work, and interact with friends through iPhones, BlackBerrys, or Androids, anywhere, at any time – hence the name of the company I’ll be discussing in this interview. Mobiquity has taken that idea of using mobile for business and run with it. The company, which has offices in Massachusetts, Rhode Island, and Pennsylvania, helps Fortune 1000 companies devise and implement mobile strategies to help them increase business and do business more effectively.
Sramana Mitra: Hi, Bill. Why don’t you give us some context on Mobiquity, and we’ll dive into the conversation accordingly. >>>
A good marketing campaign is essential to the success of any business. Whether you’re selling a product or a service, if you don’t market it properly, it could go completely unnoticed. Veteran marketer, Jim Ackerman, founder of Ackermania Creative, sat down to talk with me about how he used his skills and experience and the popularity of YouTube to generate buzz about one of the sexiest products on the market today: a tongue cleaner.
Sramana Mitra: Hi, Jim. Let’s start with a little bit of background about what you do in your marketing agency. >>>
Whether you love them or hate them, gift cards have found a place for themselves in our society. Employers use them as rewards and consumers give them to friends and family members for birthdays, graduations, even weddings, especially when they don’t know exactly what to buy. CashStar, based in Portland, Maine, has come up with a simpler, more secure way for people to send gift cards: the e-gift card. Given the popularity of shopping online, the introduction of an e-gift card seems like the next logical step.
Video games are popular with people of all ages. The popularity of games like “Farmville” and “Angry Birds” is proof of that. Pangalore, a San Jose, California–based universal social games developing company launched its Universal Play HTML5 technology in December 2011, further satisfying the public’s desire for more games to play online and making it easier for them to play those games. With Pangalore’s new technology, users can play games on any platform at any time and provides continual saving and updating of their progress.
Sramana Mitra: Hi, Doyon. Please give us some context about you and the kinds of things you’ve been involved with, what you’ve been around, and then we will start exploring trends. >>>
No matter how old they get, parents never stop worrying about their children. They always want to know where their children are, what they’re doing and who they’re with. Safely seeks to alleviate some those concerns through modern technology. For example, with Safely Drive, parents can disable texting and talking while driving, with Safely Locate, they can create alerts that let them know when their children leave specified areas, or they can use Sparkle to get on-demand location information. Safely is a division of Location Labs, a location-based services company that, according to Inc.com, boasted $17 million in revenue in 2010.
Sramana Mitra: Hi, Tasso. Let’s talk a little bit about your background. Would you give us some context so the audience knows who you are? >>>