The use of intelligent agents to automate various functions is an area that I am personally very interested in. This conversation dives into the specific area of Intelligent Sales Assistants.
Sramana Mitra: Let’s start with some introduction about Conversica and yourself.
Alex Terry: I’m the CEO of Conversica. We’re a private equity and venture capital-backed technology startup here in the Bay Area. Our headquarters is in Foster City although we have our development office up in Washington. We also have a large sales team in Kansas City, Missouri. We’re a little bit spread out. We’ve built an artificial intelligence-based sales assistant that helps any organization improve their sales and also their marketing and sales alignment. I can go into more detail on what that means later on. At the high level, we have an AI-powered sales assistant that operates at the top of that sales funnel. It engages and qualifies inbound leads and helps sift out the good leads and elevate them for immediate sales attention. It can also sift out the time-waiting leads and does it in a fully automated way so that it doesn’t waste the time of the sales people. >>>
This discussion delves into the applications of Artificial Intelligence in the advertising and publishing industry.
Sramana Mitra: If one of you could get started and introduce the company as well as yourselves, that would be great.
Patrick Shea: I’m one of the co-founders of AdDaptive Intelligence. Kevin is my co-founder here. We started the company as Data Point Media back in 2010 with the goal to bring some of the tools, which were coming into the marketplace primarily aimed at advertisers and agencies, to the publisher side of the business. Our universe is really the advertising technology ecosystem.
Kevin and I both have backgrounds coming from the publisher side. That’s why we set to solve some of those initial challenges. Over the past five years, our company has evolved a great deal. We’ve placed huge focus on our technology. What initially started as creating systems to automate a lot of repetitive tasks became more and more sophisticated. They started to grow into real decision makers in their own right. That’s how we got into the artificial intelligence space. >>>
TAS Group applies Expert System technology to drive methodology and efficiency in the process of selling complex products to complex enterprises. Their roots are in sales training, but they have productized their expertise. Very interesting discussion.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to your company.
Canice Lambe: I’m the Chief Technology Officer with the TAS Group. The TAS Group is a sales effectiveness company, and we help our customers maximize revenue from key accounts, increase deal sizes, and win rates. In particular, we focus on the situation where there is a complex sales dynamics going on. Typically, the deals are large-value deals and there are lots of stakeholders on the buying side. It’s typically a complex buying process. Our software helps the sales team navigate that buying process to succeed.
Sramana Mitra: Let’s do a use case or two where you can step me through what help, specifically, your software provides and how that relates to artificial intelligence. >>>
Artificial Intelligence is going through a renaissance, and we’re thrilled to cover the space. Here, Luca and I talk about the fusion of semantic and statistical methods in Machine Learning to achieve deeper intelligence with specific vertical workflows, vocabulary, and nuances. Very interesting conversation!
Sramana Mitra: Let’s start with introducing our audience to yourself as well as Expert System.
Luca Scagliarini: I’m currently the CEO of Expert System. Before joining Expert System, I worked for many years in Europe and in the United States in big companies and startups. I worked for HP for a few years then I joined a startup in Silicon Valley that was subsequently acquired. I moved back to Europe a few years ago to find some European companies that were ready to expand in the US. I started to work for Expert System, which had been around for a while and was operating mainly in Europe until a few years ago. >>>