Meet Joanna Hoffman

Today is Steve Jobs’ death anniversary. A new film opens this weekend, based on Walter Isaacson’s biography, written by Aaron Sorkin (writer of Social Network, the Facebook biopic), and directed by Danny Boyle (also directed Slumdog Millionaire). In that film, you will encounter a character who has thus far received very little publicity, despite her brilliance and contribution. Her name is Joanna Hoffman. She was the first marketing head of the Macintosh.

Here is a charming interview of Joanna by her son, Jeremy Rossmann at Make School, which Jeremy runs: