Why Bottom Up TAM Drives Startup Success

TAM = Total Available Market. Most entrepreneurs do a terrible job of modeling a defensible TAM. Yet, TAM drives Fundability. It’s not exactly something you can afford to mess up. The most common TAM error is choosing Top-down TAM over Bottom up TAM.

Top-down, 30,000 ft TAM means nothing.

Please go through the Market Sizing module in the 1Mby1M Curriculum.

You can access it in three ways:

1. Through 1Mby1M Premium, our full acceleration program that gives you access to our entire curriculum.

2. Through 1Mby1M Basic, our Curriculum-only option.

3. Through our Udemy course, Market Sizing and Analysis for Tech Startups.

Once you’ve done the curriculum, chances are, you’d still have questions.

If you need my help, please join 1Mby1M Premium.

You can also get started with Sramana’s Digital Mind AI Mentor right away.

Many questions need to be answered to develop a defensible TAM model.

What is your Business Model?

What is your Pricing Model?

What is your ROI?

What is your Segmentation?

What is your Positioning?

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One Million by One Million (1Mby1M) is the first global virtual accelerator in the world, founded in 2010 by Silicon Valley serial Entrepreneur Sramana Mitra. It offers a fully online entrepreneurship incubation, acceleration and education resource for solo entrepreneurs and bootstrapped founders working on tech and tech-enabled services ventures. 1Mby1M does not charge equity, offers an AI Mentor available 24/7 in 57 languages, and offers a compelling alternative to Y Combinator and other equity accelerators.

The Accelerator Conundrum is a multipart series that challenges the prevailing wisdom of the tech startup ecosystem that entrepreneurs should Blitzscale out of the gate. Written by Sramana Mitra, it emphatically argues that a better strategy is to Bootstrap First, Raise Money Later, focus on customers, revenues and profits. 1Mby1M’s mission is to help a Million entrepreneurs reach a million dollars in annual revenue and beyond.

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