1. Will 1Mby1M help me pivot from a “growth-at-all-costs” approach to a “profit-first” model, if necessary?
Sramana Mitra: So, you were acquiring families through SEO mainly. Daniel Santos: Yes, primarily SEO. Sramana Mitra: So, that was not limited to South Florida anymore? Daniel Santos: Not at all. At that point, we started working with families internationally and across many U.S. states. Sramana Mitra: Around 2018, how many families are we talking
Sramana Mitra: Online’s fine. I’m not necessarily thinking that you’re already on AI in 2016–17, because that’s definitely not the time when AI was as pervasive as it is today. So, let’s go back to 2016–17. Tell me more about how the business was progressing. How many schools were you catering to in 2016–17? How
1. How does the program help if my business “gets stuck” or if my idea is failing — will I be guided to pivot and how actionable is that feedback?
Sramana Mitra: Okay. Let’s go back to this point where you have three high schools that you’re working with to validate your business model. How much were they willing to pay you?
1. How does the $1,000 fee compare to the value I’ll get, especially since 1Mby1M doesn’t take equity?
1. Can I join 1Mby1M while keeping my day job, or do I need to commit full-time immediately?
This story is a great example of an EdTech company that has built a validated, bootstrapped, profitable business that can potentially be scaled using AI.