Bootstrapping From a Small Town in Denmark to $12 Million: Sebastian Petersen, CEO of TrendHim (Part 2)

Sramana Mitra: Can you tell me how many years are we talking in this mode? When did you move out of your mom’s house to your own apartment? Sebastian Petersen: We only did that for about six months. Sramana Mitra: How much were you doing, revenue-wise, when you moved to the apartment? Sebastian Petersen: I

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Taking a Capital Efficient Company Public and Beyond: Medidata CEO Tarek Sherif (Part 4)

Sramana Mitra: The first customers that you were getting traction with, how much were they paying you? Tarek Sherif: We tried a couple of different charging models. At first, we thought about a per-patient model. Back then, people were charging per data point. We tried a couple of those and they were frustrating for us.

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Bootstrapping From a Small Town in Denmark to $12 Million: Sebastian Petersen, CEO of TrendHim (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  What a wonderful story of an ecommerce company bootstrapping to $12 million from a small town called Horsens in Denmark. All 60 employees work out of Horsens currently. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you

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Taking a Capital Efficient Company Public and Beyond: Medidata CEO Tarek Sherif (Part 3)

Sramana Mitra: Let’s go back to when you decided to get together and start this company. What was the idea? What did they want to do? It sounds like they brought the technical and domain knowledge about the CRO industry. What did they have? What was in their mind that they wanted to do? Tarek

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Taking a Capital Efficient Company Public and Beyond: Medidata CEO Tarek Sherif (Part 2)

Tarek Sherif: Working for a large corporation was a good experience in the sense that I figured out what I didn’t want to do. I came out of there determined to never be in a role where I didn’t have a large measure of control. As I used to joke about it, I ended up

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Capital Efficient Entrepreneurship: Bongo CEO Josh Kamrath (Part 5)

Sramana Mitra: Who is the biggest of your partners? Josh Kamrath: D2L and Cengage are tied right now. Sramana Mitra: They have course material and you complement that with the video assessment.  Josh Kamrath: There are two different partners. There is a content partner and what you just described is exactly what it is. They

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Taking a Capital Efficient Company Public and Beyond: Medidata CEO Tarek Sherif (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We’ve covered Medidata in TLHIT before. This time, we look at the entrepreneurial journey of this wonderful company. Sramana Mitra: Let’s start at the very beginning of the journey. Where are you from? Where were you born, raised, and in what kind of background? Tarek Sherif:

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Capital Efficient Entrepreneurship: Bongo CEO Josh Kamrath (Part 4)

Sramana Mitra: How did you sell? Selling faculty-by-faculty and direct door-to-door is not a viable scalable model. How did you actually get to market? Josh Kamrath: To answer your question directly, we were selling direct door-to-door. Then we evolved into selling more enterprise-oriented deals. Instead of going to individual faculty, we would go to directors

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