Thought Leaders in E-Commerce: Eyelation CEO Brad Kirschner (Part 3)

Brad Kirschner: After you get your eyes checked, you come out and you pick out your glasses. People will measure the distance between your eyes and the height of the bifocals. Our system does the measurements for the fitting and not for the prescription itself. They just bring their prescription to the kiosk. Sramana Mitra:

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Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 4)

Sramana Mitra: Between 2016 and 2019, what are other strategic points that we should discuss in this interview? Sardor Umrdinov: From the beginning, I would probably start with more structure till you reach the first $5 million to $10 million. After $10 million, it’s harder to scale if you don’t have the structure in place.

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Thought Leaders in E-Commerce: Eyelation CEO Brad Kirschner (Part 2)

Brad Kirschner: One of the interesting things that has happened as well is, when I started, we spent two years developing the eyewear kiosk. We went out to the market with it. Almost right away, people said, “This is really cool. Can you do this for safety shoes?” Sramana Mitra: That’s a completely different business.

Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 3)

Sramana Mitra: What is the revenue level in 2016 at the point at which you introduced this homegrown CRM system? Sardor Umrdinov: $10 million.

Thought Leaders in E-Commerce: Eyelation CEO Brad Kirschner (Part 1)

I have always believed in the power of niche e-commerce to build sustainable businesses. Eyelation is a great example. Read on for more. Sramana Mitra: Let’s start by introducing our audience to yourself and Eyelation. Brad Kirschner: I’m the CEO and Founder of Eyelation. We’ve been in business since 2009. I developed a self-service safety

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Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 2)

Sramana Mitra: You were providing technicians for various appliances. Why do you need all these software developers? Sardor Umrdinov: Our lead generation is through website and SEO. We do SEO locally. We pipeline those leads to our CRM. You couldn’t do it with other CRMs, so we had to build our own. It was expensive

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