Sramana Mitra: It looks like that at the end of 2006, you were back to being able to have multiple distributors for your business and were able to get back to your top ranking in Google bids. Is that correct? Steven Annese: Correct, in Google and Yahoo!. That was probably about 2007. Sramana Mitra: What
LevelEleven is a sales performance management platform. The main value proposition of LevelEleven is its unique platform that includes personalized performance scorecards for managers and salespeople, alert systems to tell a team when a key metric or team member is falling behind, and a contest engine to quickly get behavior back on track. Named by
The issue of women and entrepreneurship has been top of mind of late. It is a topic that I have written a fair bit about, and want to share with you a shortlist of key posts:
Sramana Mitra: What was the idea in that business plan that you were signing up for? Will Fleming: The original idea was to introduce a unique product to certain types of retailers with an emphasis on convenience store chains, drug store chains, and grocery chains. The thought was that we would start with two particular
Today’s 289th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, January 14, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join.
Today’s 289th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, January 14, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: There’s an electronic integration that you were able to put in place with these distributors? Steve Annese: Yes, there was only one distributor at that time. Sramana Mitra: They were electronically and sufficiently together to be able to establish that bridge with you. Steve Annese: Yes. Sramana Mitra: What year are we talking?
Will and his partner started with a somewhat flawed business idea, but has successfully built up to a $50M company. Along the way, pivots had to happen, and are still happening. Interesting study in customer-driven strategy. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what