SM: Is there anything in the software-as-a-service world that you are observing or that you could tie up with? KL: Traditionally all of those IT systems have been client-server types of relationships. All of the newer point solutions emerging are using the software-as-a-service model.
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Does anyone else feel as though things are way more complicated than they have to be? After we read John Maeda’s book ‘Laws of Simplicity’, he quickly became one our heroes as an advocate for simple design.
By guest author Richard Laermer You’re doomed and so am I. We are all reeling. The money just is not coming in like it used to. Damn. These are the times when you got to stop whining and do something. And I’m sorry to say you are going to have to change habits—that’s the
SM: You came into the company in 2004. What were the first few things you did? KL: I didn’t have to change the company in a radical way. I looked at the market opportunity for how much physicians and health care professionals would spend for software and reference materials. That is a $400 million market.
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Everyone claims to take a “customer-centric” approach to business these days. You may have even heard more people using the terms “design research” or “strategic research.” Such an approach has been used to validate the work of
SM: You did two companies prior to Epocrates which were focused on content? KL: PublishOne and ScreamingMedia were content-oriented. SM: After ScreamingMedia you were recruited to Epocrates? KL: I sold ScreamingMedia to CBS in 2004.
As you know, I have been talking to lots of entrepreneurs about various business models to support innovation, especially in industries from which VCs are pulling out (Security, Networking, Chips, Enterprise Software, etc.). This article looks at a business model that offers an alternative framework to support innovation. Read my latest Forbes column, Free to
SM: Where did you go after Apple? KL: I went to Silicon Graphics in 1993. They recruited me away because they wanted to build a developer organization like the one Apple had. That was a tough story.