Founded in 2005, BlogHer is the leading women’s blogging community and ad network. Elisa Camahort Page, Jory des Jardins, and Lisa Stone joined hands to launch a company which aimed at popularizing blogs written by women. The site offers women an opportunity to get their voices heard and for those who opt for the ad
SM: Tell me how you solved that problem. AA: The ultimate solution was actually quite simple. The simplicity comes from the fact that there are approaches which were around in industry and academia that pretended to be whole products while they were actually subsystems.
I have written a few pieces on recommendation systems that help sites personalize their offerings. As you know, my thesis on Web 3.0 heavily centers around personalization. In this installment of the Deal Radar, we will be looking at yet another recommendation technology company.
SM: Let’s talk about the specifics of FireEye. What is the marketplace like? AA: When I started FireEye I was looking for the boundary of change. I was really looking for a big problem, and getting infected by malware via the Internet is a global problem. I read a lot of literature about how malware
SM: How do you, as an entrepreneur, follow your own advice? How do you pursue new opportunities? AA: I actually maintain a notebook of ideas. I develop multiple ideas in parallel in that notebook. FireEye is one of the ideas from that notebook.
Thanks for attending the roundtable this week. For those who missed it, here’s the recording. We need your feedback, so please feel free to comment here – did you like it, what could we do better, should we do more of these?
SM: What are the positives you can take from the first venture? AA: I am gratified now to see that our idea was not stupid. When the company was sold I sent a note to all of my investors thanking them for their support. I told them that whether we were the ones doing it
Zero-In this week poses a framework question about the incentive structure of its various constituencies. Take a look at Capitalism Revisited. Related reading: *In Defense of Capitalism *An S.O.S. To Silicon Valley *The VC-Entrepreneur Compensation Disbalance (great comments/discussion) *Will Capitalism Survive an Obama Administration: Q&A on LinkedIn