YuMe is a broadbrand video advertising network that allows publishers to organize their content into various categories that can be delivered to any device. Co-founders Jayant Kadambi and Ayyappan Sankaran realized that the video ad networks were mere extensions of text and banner ads and that the video ad network had a tremendous potential for
SM: How do you rank in the Spanish speaking countries? RY: We are the number one social networking company. SM: Do you have any idea why? RY: Because we targeted those demographics. We focused on Spanish speaking users.
AKQA is an interactive ad agency driven by ideas to inspire its clients to move forward in the digital era. Some of the services AKQA provides are designing interactive experiences for its clients. It also provides content creation and distribution as well as E-commerce and technology solutions for them. The company was founded in 1995
SM: What business did you think you were getting into in 2003? RY: The business we thought we were getting into could broadly be defined as communication. We thought we were providing an option beyond what people were doing with email and instant messaging. Over time, new methods of communication have continually been invented. It
Mercado started ten years back and is the first search engine especially for ecommerce. The company provides search, navigation and merchandising solutions that supposedly lead to sales, revenue growth and profitability for their customers. The technology behind Mercado brings the final shopper closer to the seller with every click of their mouse through a series
SM: After working in some of the leadership development positions you felt confident you could leverage your experience with a startup of your own? RY: Yes. Unfortunately, I was overconfident. I jumped back into starting companies but I still had some learning to do.
My Forbes column, Hydro-Alchemy, begins: “Alchemy refers to a medieval science that turns metals into gold. As our planet depletes natural resources at a frantic pace, one brand of alchemy that will become critical to humanity’s survival is technology that turns sea water into drinking water.”
The Economist has an excellent overview of Water Desalination in the current issue. The Sea Water Reverse Osmosis technique that it discusses has been discussed here and on Forbes (Read Hydro-Alchemy) by me before in the context of Energy Recovery, Inc. which is about to go public.