iVillage: SOLD

iVillage is sold. GE’s NBC just bought them for $600 Million. More in this Wall Street Journal story.

iVillage positions itself as a Web site for women, focusing on subjects such as health, beauty, relationships and parenting. The site receives 14 million unique visitors a month, and posted 2005 revenue of $91 million, which is only about $0.54 per unique visitor per month.

A great deal of unmonetized revenue sitting there in that traffic, if NBC can figure out how to sell to the advertisers.