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Blog » Archive for April, 2005

Tupperware Party around the Village Pond

Posted on Monday, Apr 4th 2005

Avon and Mary Kay developed the model of home-based product representatives for their cosmetics. Then there were the Tupperware parties. The village women are also target markets for detergents, hair oil, and myriad of other products that MNCs want to sell. At the time of the 2001 census, there were 638,000 villages in India, and

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Tier 4 Market: Definition

Posted on Monday, Apr 4th 2005

The End of Poverty is an article in a recent Time magazine issue. About 1.5 Billion people, according to the article, live on less than $1 per day. According to CK Prahlad’s Fortune at the Bottom of the Pyramid 4 Billion people live on less than $2 per day. THIS is the bottom of the

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