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Positioning: How To Test, Validate, And Bring Your Idea To Market

Posted on Tuesday, Aug 11th

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Entrepreneur Journeys Volume 3
Positioning: How To Test, Validate, And Bring Your Idea To Market

“At the beginning of 2009, I found myself without a VP of Marketing in a young start-up company and a new product coming out of the door that would radically change the positioning of the company.  I had been introduced to Sramana by a VC who said, ‘you have to meet this great lady just to know her.’ I contacted her to help me redo the positioning of the company.  She did an excellent job in a short period of time using her crisp methodology that has now positioned the company for success.  There is no better person to write a book on positioning.  In this new series, she lays out the requirements for positioning and uses real world people and companies to illustrate her points.  She is a no nonsense leader in our industry that must be listened to.”
Mark B. Hoffman
Chairman and CEO, Enquisite; Founder CEO, Sybase; CEO, CommerceOne

“Too many entrepreneurs allow their passion to drive them to take action rather than to distill their wisdom.  This leads many to jump right into building out generic business functions and pursuing generic strategies.  What I’ve seen over the years is that the most successful entrepreneurs are the ones that pause to deeply understand what market potential they exactly want to unleash.  They then set out and test and evolve.  Sramana, in her book Positioning: How To Test, Validate, And Bring Your Ideas To Market, provides the critical case studies that highlight how entrepreneurs should continually self-evaluate and refine their ideas.  It’s a great reference.”
-Gus Tai
General Partner, Trinity Ventures

“Many start-up companies dissipate precious energy and capital without ever reaching a point of clear market traction. Too often, their failure stems from their inability to operationalize their vision into a compelling value proposition targeted at clearly defined customer segments. Sramana Mitra’s book Positioning: How To Test, Validate, And Bring Your Idea To Market combines personalized vignettes of passionate entrepreneurs who, through trial, errors and sheer determination, have managed to integrate this important lesson across the defining dimensions of the emerging Web 3.0 environment. Aspiring entrepreneurs and experienced venture capitalists alike will benefit from this compilation of focused interviews and will want to test their own enterprises against the scrutiny of Sramana’s probing questions.”
-Eric Benhamou
Chairman 3Com; former CEO, 3Com & Palm; CEO, Benhamou Global Ventures

Press Contact:
Maureen Kelly
(908) 953-0602
mkelly@bizbookpr.com

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[…] Your Story appendix of her Positioning book to prepare their pitches. You can find the excerpt here. Tagged as: entrepreneur, financing, positioning, startup, strategy Leave a comment Comments […]

1M/1M Strategy Roundtables for Entrepreneurs: Free Webinar « Webinar Central Monday, May 17, 2010 at 8:42 PM PT

[…] Your Story appendix of her Positioning book to prepare their pitches. You can find the excerpt here. Filed under: Webinar Leave a comment Comments (0) Trackbacks (0) ( subscribe to comments on […]

1M/1M Strategy Roundtables for Entrepreneurs: Free Webinar « Webinar Central Monday, May 17, 2010 at 8:47 PM PT

[…] Your Story appendix of her Positioning book to prepare their pitches. You can find the excerpt here. Upcoming Strategy […]

Sramana Mitra’s Strategy Roundtables for Entrepreneurs | Youth Ki Awaaz: Mouthpiece for the Youth Monday, June 14, 2010 at 10:27 AM PT
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