At every sector of enterprise software, cloud services are starting to open up doorways to connect with Artificial Intelligence. This interview is a granular look at the role metadata and data structures plays in that interface.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as Nuxeo.
Eric Barroca: I’m the CEO of Nuxeo. We help organizations data assets. We are focusing on helping an organization manage new types of information and assets, especially in the space of media and financial services.
Sramana Mitra: How does this fit into the competitive landscape? There’s a lot of digital asset management solutions that we see. What’s different? How does the competitive landscape pan out?
Eric Barroca: There are the legacy firms like IBM and Documentum. Our differentiating factor is our capacity to handle very complex data models and very complex business rules. Those business rules come from analytics and mobile apps. We also compete with point solutions which traditionally comes from media agencies. We bring that to the enterprise and make it scale. We have very large repository of movies and pictures, and even information assets where you have pure structured content like business information.
Sramana Mitra: Let’s double-click down on some of your customers. You mentioned a bunch of industry segments. If you think that there are different behaviors and different specific value propositions that are worth calling out in different industry sectors, that would be great.
I would pick three different industry sectors and customer use cases. Let’s work through those use cases and point out what you can do and what your competition cannot do.
Eric Barroca: The first one is Electronic Arts. They build games. They need to protect games when they are developing them. Control and access to the game is tracked. If the nodes go out of the company, they can see where the chain was broken. They manage the game development lifecycle on our platform. It’s several hundred properties, so it’s a very complicated model representing different aspects of the game.
It involves managing access, delivery of the build to the person who has been given access to, and tracking the process so they can have a clear view and control of who accesses what game. It is the lifeblood of the company. Another use is archiving data and assets. So if a new team comes in, they can find information quickly. Managing game development is one use case.
Another example is Verizon. They have an on-demand catalog of movies. This catalog is fed by more than 200 content providers. They collect all those movies and information on every movie around broadcasting parameters, IP rights, and all the things that they need to store. They put that in a standardized format and convert the raw movie into several renditions. Then they use that to feed to their catalog of on-demand movies.