David DeWolf is the founder and chief executive officer of 3Pillar Global. The company is a product developer that helps other companies develop their own software products, where those companies often are not familiar with the strategies involved in software development and deployment. David holds a bachelor’s degree in communications and theology from the Franciscan University of Steubenville. Previously he worked for Digital Focus and consulted for several companies, from small startups to Fortune 500 companies. In this interview he explains 3Pillar Global’s role in the outsourcing industry and talks about future trends, especially in the realm of university education.
Sramana Mitra: David, let´s begin with introducing 3Pillar Global to our readers as well as giving some background about you.
David DeWolf: 3Pillar Global partners with companies to help them accelerate their growth. We work with them to build software products and engineer new innovations to bring them to market. The goal is accelerate how they interact with their customers and how they engage with their customers through innovating and engaging software products. We work with a lot of content and information companies – companies that are looking to get their information and data into the hands of their consumers to monetize it more effectively.
SM: And you are an outsourced product development company?
DD: That is correct. We develop software products, and we outsource the work for companies looking to partner and to take advantage of new innovations.
SM: Talk about the kinds of clients you work with.
DD: Our clients fall into two different categories. The first is traditional services enterprises that are rapidly becoming software companies. Many of our clients are in the media industry. About 40% of our revenue comes from the media business – companies like PBS, for example, where we are their interactive division. We help them build the software products that help them distribute their content to their online consumers. The other types of companies we work for are companies that have SaaS platforms and software products that they sell directly to the market.
SM: Talk to us about the media industry and what kinds of trends you are seeing in terms of what you do for them.
DD: The media industry is fairly representative of several different industries, especially of information services industries – industries that are very reliant on information and data. What we see with content companies as well as the education business is that there are new modes in which individuals are interacting with content and information. People expect to get the information they are looking for when they want it, where they want it, and how they want it. To build a sticky and loyal relationship so that they can continue to come back, these companies must develop innovative approaches and engaging user experiences on all sorts of devices. You need a ubiquitous experience across your phone, your tablet device, your computer, your laptop, etc.
Companies are looking for innovative ways to leverage those new mediums to deploy their content on. More and more we are seeing them move away from traditional mediums and embrace innovations. It is not just about having a newspaper online anymore, or having video on-demand. It is about innovative ways on how to create relationships with customers the way you create content, curate content, and provide a new experience to not only the reader, but the social demographic as well.