Posted on Friday, Aug 26th 2011
A guest post by Shane Caniglia
Marketing requirements and customer experience are driving the necessity for innovation and speed in our ever-changing business environment of delivering financial education. Right now, there are many simultaneously interlocking elements in development: Web initiatives and analysis, data capture and management, social media, and mobile applications. I consider these 5 key points when juggling multiple but equal priorities:
- Transition your best people into management roles and set goals. It takes a strong leader, someone who understands the technical process, can define the scope of the project and build an effective external team. These strong leaders must be able to work in a cooperative environment and communicate non-stop with a marketing team to reach business objectives.
- Have the hardware in place to support the development process and the systems talent to manage growth.
- Build externally and maintain internally. Outsourced talent becomes an extension of your internal team and can maintain the objectivity necessary to reach goals.
- Communicate effectively. Transparency and frequency of interaction keep projects on track and talent on task.
- Always think cost-savings and efficiency. Fix your own bugs. Internal support puts your team closer to the end-user and opportunities are discovered in this process.
The financial education world is fast-evolving from archaic forms of content delivery like books and tapes to one of engagement and data capture. Maintaining a competitive position on the crest of this wave takes an understanding of your business history, a vision of the future and an innovative plan to get there.